There is more content produced and shared on social media everyday than you can sink your teeth into. That means you need to find ways to create meaningful content that grabs attention.Commentary:
I like “Be brief, be brilliant, and be gone”
On Thursday, February 9, we hosted a webinar with social media strategist and author, Christopher Barger. Not only did he share his “Lucky Seven” Essential Elements of a Social Organization, he offered 10 copies of his book, The Social Media Strategist, to attendees who provided the best responses to the question about social media ROI below.Commentary:
What is the most effective measure of social media success or ROI and why? Great question…
Globally, mobile data traffic grew 2.3-fold over 2011, more than doubling for the fourth year in a row. The traffic even grew faster than Cisco had earlier predicted: they had pegged growth at 131% year-over-year. In actuality, traffic grew by 133%.Commentary:
2012 Theme: Mobile. These are some staggering statistics, but not surprising given the exponential growth of mobile/tablet devices.
We asked 1,403 businesses and brands to rate their own customer service — more than 98 percent of those polled manage a Facebook page –and a whopping 76.9 percent of the polled said they give at least “great” customer service, while 30 percent rate their service as “stellar.”Commentary:
How do you show the love?
Tablets have been huge sellers, but how big is the market going to be?Commentary:
2012 Theme: Mobile/Tablets. Here’s a chart that shows expected growth of tablets.
For my valentine to you this year, I thought I’d call your attention to five asset management industry-relevant social resources. It would break my heart if you missed these just because your workplace blocks you from discovering social sites while on your work computer. These are worth checking out on your own time.Commentary:
What an honor to be recognized by Pat Allen and Rock The Boat Marketing. These resources all add so much value that you should heed Pat’s advice.
Profiles that allow user comments are an ideal way for serial complainers, dissatisfied customers or just plain-old negative people to share with the world their feelings, possibly in an attempt to drive business away from your organization. So – how should you address negative commentary?Commentary:
I wrote about how to embrace negative feedback recently. Though this could add to the conversation.
As an FA who’s had a great deal of success using social media, I know firsthand how much work goes into it so I’m not surprised to hear that only a handful of adopters are seeing much traction. But I also believe that this will begin to change in 2012 as more advisors get serious about this channel.Commentary:
Authenticity is at the core of any strategy.
Remember, the whole reason social networks are prevalent is because they allow people to connect with one another in a variety of different ways.Commentary:
Leveraging the power of connection.
A report from GetElastic found that bounce rates for landing and content pages are increasingly high and focusing on relevant content marketing is the best way to improve these figures.Commentary:
Quality content matters to keep people interested.
For advisors, social media is an important tool as they search for newer ways to generate leads, build personable relationships with clients and prospects, and grow a reputation as an influencer in their industries.Commentary:
The tools may be overwhelming at first, however find the one that will connect with your audience and be patient.
Before investing a significant amount of time and energy into social media, it pays to know where your customers are, so that you can choose which social environment will give you the greatest return.Commentary:
Get focused