What makes you follow a brand or a twitter handle? Our research shows that it’s either because of you want to keep up with a select group; or engage with a smaller core group of friends, companies and outlets; or engage with a larger group and get lots of news,... read moreMy Commentary
Have you made it to the party?
Advisors who want to connect with their peers and expand their businesses should create blogs and LinkedIn profiles, then master the compliance rules needed to run those accounts effectively, said speakers at the Women Advisors Forum in New York on Thursday... read moreMy Commentary
LinkedIn should be the cornerstone of any financial advisor social media presence.
read more...In today’s advertising rich environment, you need content marketing regardless of whether your organization is a B2B, B2C, Not-for-Profit or solopreneur.... read moreMy Commentary
Content is the fuel that stokes the Social Media fires, you need a strategy to process and curate it.
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So you’ve finally set up your blog, Twitter, Facebook, and LinkedIn. Now what? We’ve emphasized over and over again the importance of consistency on your social platforms—but how can you do this without sacrificing a large portion of your already limited time? Well, you can improvise and try to come... read moreMy Commentary
How do you manage your social strategy? Here are some great tips!
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When brainstorming about what kinds of content to create and share in social media, you need not look any further for inspiration than social media channels themselves. Colleagues who communicate with customers every day can also provide excellent insight.... read moreMy Commentary
How do you find your gems of content?
Thought leadership can be defined as delivering interesting and valuable content to your followers so that they will look to you as a resource for information about your industry, in addition to the products and services you provide.... read moreMy Commentary
Curate content, add your own voice to the mix and attend industry events. Seems simple enough..you can do it!
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American Century Investments' third annual research study on financial professionals' use of social media shows usage continues to grow.My Commentary
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The growth continues in Financial Social Media!
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Financial advisors who are blogging are winning in the digital age, yet less than 10% of them are self-publishing their insights, expertise, and thought leadership today.... read moreMy Commentary
Are you leveraging the power of sharing your unique thought leadership via a blog? Learn how to make an impact and drive traffic to your website and social platforms.
read more...Social media has truly given the consumer the ability to take charge of the conversation and offer instant feedback to your brand. Immediately visible and actionable by your customer service team, it’s important to let customers know you’ve heard that feedback and are willing to respond, one way or another.... read moreMy Commentary
How are you listening and reacting to the positive and negative feedback from your customers?
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Have you ever dreamed of becoming one of the top blogs in your space?... read moreMy Commentary
Do you have a blog or an online magazine? Check out these great tips.
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A lot of advisors remain skeptical when it comes to using Twitter to attract new prospects, instead using it more as a way to retain and strengthen existing client loyalty. The truth is that Twitter alone may never get clients to line up on your doorstep, but it is a... read moreMy Commentary
Are you using Twitter to prospect for new business?
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There are plenty of startups that offer to help your social media efforts. How can you tell if they're worth your time and money?... read moreMy Commentary
Are you managing all the channels at your fingertips?
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