So you’ve finally set up your blog, Twitter, Facebook, and LinkedIn. Now what? We’ve emphasized over and over again the importance of consistency on your social platforms—but how can you do this without sacrificing a large portion of your already limited time? Well, you can improvise and try to come... read moreMy Commentary
How do you manage your social strategy? Here are some great tips!
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When brainstorming about what kinds of content to create and share in social media, you need not look any further for inspiration than social media channels themselves. Colleagues who communicate with customers every day can also provide excellent insight.... read moreMy Commentary
How do you find your gems of content?
Thought leadership can be defined as delivering interesting and valuable content to your followers so that they will look to you as a resource for information about your industry, in addition to the products and services you provide.... read moreMy Commentary
Curate content, add your own voice to the mix and attend industry events. Seems simple enough..you can do it!
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Financial advisors who are blogging are winning in the digital age, yet less than 10% of them are self-publishing their insights, expertise, and thought leadership today.... read moreMy Commentary
Are you leveraging the power of sharing your unique thought leadership via a blog? Learn how to make an impact and drive traffic to your website and social platforms.
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Have you ever dreamed of becoming one of the top blogs in your space?... read moreMy Commentary
Do you have a blog or an online magazine? Check out these great tips.
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A lot of advisors remain skeptical when it comes to using Twitter to attract new prospects, instead using it more as a way to retain and strengthen existing client loyalty. The truth is that Twitter alone may never get clients to line up on your doorstep, but it is a... read moreMy Commentary
Are you using Twitter to prospect for new business?
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The true value of social media is not about how many fans and followers you have—it’s about what you do with them. Many tend to forget the “marketing” in social media marketing and think social media success is just about posting content and getting as many Likes as possible.... read moreMy Commentary
In the end it’s what you want to do, turn engagement into a business opportunity.
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Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.... read moreMy Commentary
The landscape of social is changing how brands are relating to customers. Is the new paradigm here to stay?
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Advisors now that you’ve gotten your social media routine down. It’s time to train your employees. Who knows your product better than you? Your employees. Does your employee fall into the category of the digital native or the digital newbie? This infographic will help you train your employees to handle... read moreMy Commentary
How are you training your team to use social media?
read more...You may have a great firm with a group of state-of-the art associates, but if your website fails to convey that excellence—you will miss out on a myriad of prospective clients. Below are some tips to help you create a web page that thoroughly communicates your professionalism.... read moreMy Commentary
How does your website stack up?
Perhaps one of the more obvious, often-overlooked social media tips is to ask your community what they want to hear from you.... read moreMy Commentary
What a novel concept- asking your audience what they want.
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We need to understand the reasons behind the reluctance to embrace the social channels from the financial services sector. Nerves heighten for a number of reasons, not least regulation, but further the understanding of how to best interact with social dialogue can bring cause for controversy and offer potential... read moreMy Commentary
Connect, interact and engage. How are you illustrating the value you provide clients on social media?
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