Social media has truly given the consumer the ability to take charge of the conversation and offer instant feedback to your brand. Immediately visible and actionable by your customer service team, it’s important to let customers know you’ve heard that feedback and are willing to respond, one way or another.... read moreMy Commentary
How are you listening and reacting to the positive and negative feedback from your customers?
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One way to help determine your keyword choices and find relevant conversations is to put yourself in your customers’ shoes.... read moreMy Commentary
Do you know what your audience wants and needs?
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Through the continued dominance of social media, there has always been one underlying key to success: Word of Mouth!... read moreMy Commentary
Word of mouth marketing still wins!
Over the last few months, many tweeting bank customers have expressed the importance of efficient, near real-time customer service with a human voice, when shopping for a bank.... read moreMy Commentary
Is it important to your clients?
With so many social networks to choose from, how are you supposed to know which one is best for your brand?... read moreMy Commentary
Do you know where your target audience is? I wrote about this on Red 7 Marketing last year highlighting advisors preferred social media platforms.
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We all know that Facebook users tend to pass along what interests them to their friends. But a new survey suggests that more than 30,000 other Facebook members may wind up seeing it, too.... read moreMy Commentary
Sure am…bring it!
A report from comScore suggests that financial institutions are improving their web capabilities, especially in terms of social marketing, as consumer demand for online finance information grows.... read moreMy Commentary
Never underestimate the power of consumer demand to drive change.
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I was recently asked to join a group of experts to contribute thoughts on trends driving the evolution of CRM over the next five years. I must say, that it’s a group of individuals whom I not only respect, but also am lucky enough to know in the real world.My Commentaryread more
Consumer influence is going to make a big difference on how products are marketed and sold.
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If you’re running a small business of nearly any variety, it’s incredibly important to understand who your niche market is. Unless you’re one of the Wal-Marts or Amazons of the world, you definitely do have a niche and being able to define and cultivate it will help you with improving... read moreMy Commentary
Following one of the three themes for 2012. Mobile, Video, and Niche Social Marketing.
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You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting.... read moreMy Commentary
Follows on the theme of Niche Marketing and the focus on customized customer service experiences.
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Following a tumultuous year for global capital markets that saw the longest-ever insider trading sentence and the Olympus Corp. accounting scandal, public trust in the financial services sector has taken another hit, according to the findings of the 2012 Edelman Trust Barometer. The study, in its 12th year, measures attitudes... read more
Social technology researcher Paul Adams made waves in the past couple years as a thought leader and a hiring target. Now he has written a book. ... read moreMy Commentary
The idea of social circles online has been around for a while. This books seems to expand on the concept.
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