What makes you follow a brand or a twitter handle? Our research shows that it’s either because of you want to keep up with a select group; or engage with a smaller core group of friends, companies and outlets; or engage with a larger group and get lots of news,... read moreMy Commentary
Have you made it to the party?
Advisors who want to connect with their peers and expand their businesses should create blogs and LinkedIn profiles, then master the compliance rules needed to run those accounts effectively, said speakers at the Women Advisors Forum in New York on Thursday... read moreMy Commentary
LinkedIn should be the cornerstone of any financial advisor social media presence.
read more...In today’s advertising rich environment, you need content marketing regardless of whether your organization is a B2B, B2C, Not-for-Profit or solopreneur.... read moreMy Commentary
Content is the fuel that stokes the Social Media fires, you need a strategy to process and curate it.
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American Century Investments' third annual research study on financial professionals' use of social media shows usage continues to grow.My Commentary
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The growth continues in Financial Social Media!
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There are plenty of startups that offer to help your social media efforts. How can you tell if they're worth your time and money?... read moreMy Commentary
Are you managing all the channels at your fingertips?
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Advisors now that you’ve gotten your social media routine down. It’s time to train your employees. Who knows your product better than you? Your employees. Does your employee fall into the category of the digital native or the digital newbie? This infographic will help you train your employees to handle... read moreMy Commentary
How are you training your team to use social media?
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In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.... read moreMy Commentary
The 2012 report is out!
Companies using social media marketing successfully have found the channel benefits lead generation campaigns.... read moreMy Commentary
Not too shabby!
April Fool’s Day isn’t the only day advisors might be foolish. If you don’t have a social media policy in place, you are putting your firm at risk.... read moreMy Commentary
You must have a policy in place so you know that you are doing the right things and doing things right.
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Social media is gaining momentum with financial advisors, new research by Registered Rep. and wealthmanagement.com shows. Separate surveys of more than 1,400 Rep. readers in September 2011 and March 2012 showed that the use of social media for business purposes grew in every advisor channel within the six-month period by... read moreMy Commentary
This is what I’ve been saying all along!
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Earlier this month, we talked about our view that 2012 is the year for firm-wide adoption of social media in financial services. Just in the weeks since then, we've seen still more evidence that this view is spreading rapidly across the industry. More and more, the use of social media... read moreMy Commentary
It was only a matter of time before firms would stop asking WHY and start asking HOW.
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You’d think that the most effective way to spread your message would be with advertising. You’ve got control, can budget and these days can even get an ROI calculation. But it’s not.... read moreMy Commentary
Is traditional marketing dead?
