Social media allows us to tell our own stories and share in the stories of others. The content can be personal or professional, however it ALL tells a story about who you are and what matters to you. ... read moreMy Commentary
How are you embracing the new communication paradigm and sharing your own stories?
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In 2007, I wrote a post entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years, I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science... read moreMy Commentary
At its core it’s about people.
We all know it - social engagement gives meaning and value to social media marketing efforts, boosting brand affinity and growing revenue and profit. ... read moreMy Commentary
Knowing what and when to post will go a long way to getting the kind of attention you are looking for.
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A report from Curata found that businesses using images as part of their website content see more clicks from prospects.... read moreMy Commentary
Never underestimate the power of the visual.
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Local search advertising can be highly effective because it allows advisors to tailor their brand messages very precisely to fit what prospects in their area are looking for.... read moreMy Commentary
Google continues to be the go to search engine and presence is key to opportunity.
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Remember, that financial services is comprised of mainly left-brained quantitative thinkers, i.e. not naturally social nor risk-takers.... read moreMy Commentary
Great post. For many advisors, LinkedIn is the only choice they have to participate in Social Media. Fortunately, it’s a great platform to showcase your experience and background to potential clients.
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A report from Nielsen found that blogs are becoming increasingly popular, further demonstrating their value as a marketing tool.... read moreMy Commentary
Content marketing is the secret sauce of any blog.
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I’m not sure of the real value of looking at demographics by social media site when the penetration an diversity of these sites is so expansive. The fact is that you can find pockets of prospects or industry pundits in all of them. I suppose it is fairly interesting to... read moreMy Commentary
Interesting.
Facebook has rolled out Interests Lists, which will essentially create user-curated content streams sorted by topic.... read moreMy Commentary
In my opinion, it’s Facebook taking yet another good idea from Twitter.
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This post is part of our series “Digital March Madness for Financial Professionals.” Come back all month long for posts written by industry experts on digital trends in the financial marketing world. Check out the first post in the series from earlier this week by Michael Kitces on Growing a... read moreMy Commentary
My money is on mobile.
Have you been looking for a way to kick your social strategy into high gear and be the brand others refer to as authentic? ... read moreMy Commentary
BE AUTHENTIC AND TRANSPARENT!
The vast majority of Americans are actively using social media. Has your business acted on this fact?... read moreMy Commentary
How engaged are you?
