In order to build online influence, stand out from your competitors, attract a loyal following, and ultimately grow your business, you need to be really good at 3 things:... read moreMy Commentary
Are you using a triple threat strategy with your social media.
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As second-tier social media sites become more popular with consumers, these sites are finding their place within the social media ecosystem, referring traffic to larger social networks, as well as seeing traffic arrive from Facebook and Twitter. ... read moreMy Commentary
Are you using a secondary social network to build engagement and referrals?
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For many, LinkedIn remains the favorite social networking platform for advisors. They just reached the 150 million users milestone this week, which is a huge accomplishment. If you haven’t looked at optimizing your profile, now is the time.... read moreMy Commentary
There is no excuse for any professional that is NOT on LinkedIn. Here are some tips for those that are.
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Low price tablets and e-readers are making a big impact online. Pew Internet reports that 29% of all Americans have either a tablet, an e-reader or both. So what does that mean for online fundraisers and changemakers?... read moreMy Commentary
2012 Theme- Tablets/Mobile
Advisers should look closely at their objectives before determining which social media channels to use and how.... read moreMy Commentary
Advisors need to be where their clients are…on-line.
read more...For years financial adviser Mitchell Rock spent many of his nights at networking events to drum up new business. These days he spends his evenings with LinkedIn.... read moreMy Commentary
Interesting post from Reuters India.
If you still have an egg as your Twitter avatar, it's time to step things up.... read moreMy Commentary
Profile pics need to be professional
A report from the Software & Information Industry Association found that 70 percent of businesses using social media marketing plan to increase use of Twitter and LinkedIn.... read moreMy Commentary
Validating the power of the medium.
Jumping into social media may be the easy part. It becomes difficult when you’ve been active for a while but just aren’t seeing the results you would like.... read moreMy Commentary
15 great pointers to increase your opportunities to grow your Twitter following.
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In 2012 viewers not only watched the game, they generated an incredible aftershock of tweets, posts, likes, and comments about the program that sent waves of mass conversation throughout the world—conversations that will invariably keep the game alive for the weeks and months to come.... read moreMy Commentary
With social media in the mix, the Super Bowl experience is changing and creating new levels of engagement.
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#FinSci is a new idea I have for a series of posts on this blog, kind of like #advisorhacks, but hopefully with greater frequency. The idea is to take cues from the fascinating field of science and apply them to financial services. I suspect that much of the #finsci posts... read moreMy Commentary
Great new idea from @djswitz at Blue Leaf.
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Size does matter—that is, the larger the following, the more likely it is that your content will reach more people... read moreMy Commentary
I like his advice to “Be Real”. Twitter is not the AP news wire and injecting some personality goes a long way.
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